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Competition between companies in the “Sustainable” and “Reluctant”...
http://www.bloomberg.com/news/2013-01-25/apple-surrenders-to-exxon-mobil-as-world-s-most-valuable-company.html We read an article in Brand Management entitled “Ignore the Human Element … This is the...
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How free online returns can spark shopper loyalty – The Washington Post
How free online returns can spark shopper loyalty – The Washington Post.
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Dunkin’ Donuts to Launch Loyalty Program
On January 31, Dunkin’ Donuts announced that it would be launching its own loyalty program later this year. Although the company has offered several loyalty programs in the past, all of them have been...
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Why loyalty cards are Woolworths’ secret weapon in supermarket wars
Customer knowledge leads to profitability. Why companies still like to use loyalty cards when only a very small percentage of card holders are actually using them? A low customer participation rate in...
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All I Wanted Was a Pillow
Pillows are silly expensive– I actually saw one in Bed, Bath & Beyond with a price tag of $156. That’s just for one, hopefully exceedingly comfortable pillow. After coming back from break I...
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“‘Koreatown’ Image Divides a Changing Annandale”
I grew up and live in Annandale, Virginia, which is a town in Northern Virginia that has changed a lot over the last twenty years. My grandma moved to Annandale in 1965 when the majority of the...
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Ads are the New Currency for Online TV
As online television continues to grow, competitors fight to find the most successful business model. Business strategists must straddle the line between making revenue through advertisements and...
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The Value of Repeat Business
In line with what we have often discussed in class, this article discusses the additional long-term value loyal customers can provide. The article starts by saying, “Once a prospective customer becomes...
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Benefits of Big Data
Excited by my email update from ShopAkira, a Chicago based store selling brands similar to that of UrbanOutfitters, I immediately started my online shopping escapade after reading about their 50%...
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Ironically, the answer to showrooming may be to get consumers to go online. Or at least, that’s what Target thinks. According to a Brandchannel article, Target partnered with Facebook to create...
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